Several conservation campaigns are now under way to convince the public that with manpower, raw materials and transportation all diverted to the war effort it is essential to use less, waste less, and save more. These campaigns are concerned with (1) prolonging the life of household equipment such as refrigerators, ranges, vacuum cleaners, etc.. (2) promoting careful menu planning and greater use of left-overs to save food (3) proper care and conservation of clothing (4) home maintenance- protection against the ravages of time and wear (5) conservation of existing motor car and truck operation- saving of gasoline, rubber and vital parts (6) conservation of fuel oil and household gas.

The Conservation program is a war against waste.

With such wealth in raw materials and supplies, why is it necessary for Americans to cut down?

America's dependence on imports of certain raw materials, the use of material requirements for war and the necessary shifting of men and machines into war production make up three reasons why we must conserve.

This war, more than any war before, is a war of materials. More specifically it is a war of metals. And the metals with which the war is being fought are the same metals, that make washing machines and automobiles and refrigerators.

We can't have an all-out-war production and full civilian production too. There simply isn't enough to go around. So it's first things first; actual, immediate war requirements must be met and what is left will be distributed equitably for production of civilian goods.

Conservation means to save, to make things last longer and do more. Consumers must learn to take better care of what they have... make their automobiles and refrigerators and washing machines go a few years longer. They must repaint or repair old furniture or household equipment rather than replace it.

Simplification means cutting out the frills and furbelows. It eliminates the less essential models, sizes and styles. Substitution is necessary in many cases. Plastics... those types not needed for war products... may be used in place of such strategic material as aluminum, steel and rubber. In the kitchen, wood, glass, porcelain, and enamelware are replacing aluminum and stainless steel. Cottons and rayons are taking the place of silk. Some products previously packed in tin cans will be put up in glass or paper composition containers...